Monday, 5 June 2017

5 Top local Search Engine Optimisation (SEO) tips to put your business on the map to success

Having a robust local search marketing strategy, can support businesses reach new customers who are searching for location-specific services and products?

What is Local Search Marketing?

Local search marketing is the method of optimising your owned properties to generate traffic from location based searching. Customers are everywhere, in different locations, on various devices, and consuming different types of content. Thus, local search marketing is the art and science of ranking well in local search results.
According to Go Global, nearly half of searches on google are for local products and services. This means as a local business your search marketing strategy should be good so you are found every time on local searches. Showing up in local search is essential to your success, so let me expatiate on some local SEO tips that will support your business to be found on search results.

  1. Optimise your Uniform Resource Locator (URL), tags and Content

Your URL, title tags, headers, meta tags and content should mostly include your city or region and the target keyword of the page they describe. This shows Google what geographical location the page is relevant to and what content is on the page. This also helps google index your page adequately.

  1. Get listed on relevant review sites

Most customer’s decision-making are influenced by online reviews nowadays. How many times do you read reviews from website like feefo, amazon or eBay on a seller before making a purchase when it’s your first time? I can confidently assure you must online customers do this and this is why ecommerce website have loads on reviews to Review sites for SEOguarantee and reassure customers of their service and product offering. According to MOZ, online reviews make up 10% of how Google decides to rank your website page. This makes your presence on major review website very important. Below are some useful review website you should try and get your business listed on:
  • Yelp
  • Yellow Pages
  • Foursquare
  • Google+ Local
  • TripAdvisor
  • Yahoo Local

  1. Monitor your keywords rankings for local searches

Tracking your ranking on keywords search volume, device, result type and preferred URL at top of searches in each geographic location is quiet relevant to your business success in search results. In addition, create of form page segments and keyword categories so you can examine your data and isolate any ranking or performance drops or spikes so you can spot issues, opportunities, and seasonal changes.
This can be done be using a combination of SEO tools online that can help you do this if you are a search marketing expert. If not, it’s best to ask and have that conversation with your search-marketing agency you are using.

  1. Get listed on Google My Business

Get your business hours, phone number, and directions on Google Search and Maps — with Google My Business. Make sure your business info is accurate when customers search for you online. Is it the right address and website listed online?
Google My Business
Local searchers are primarily looking for a business’s address and location, and this free tool enables you to put your NAP (name, address and phone number) and other business information on Google Search and Maps – so make sure this is up to date.
Once you get verified through Google they will either call or send you a letter through the postal business address registered online.

  1. Make use of Schema Markup

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return further helpful results for users.
Below is an example of a local business that has markup on its event schedule page. The SERP entry looks like this:
Schema Markup
The schema markup told the search engine result page (SERP) to display a schedule of upcoming hotel events. This is useful information for the user and exceptionally helpful. In reality, Schema tells search engines what your data means, not just, what it says.
In conclusion, It’s not enough to stay on top of your Google My Business listing alone. As a business, you need to make sure your contact and location information is updated and consistent across your website, social media pages, review sites and directory listings as well. So make it a point update your NAP (name, address and phone numbers) plus make them consistent across all channels.Special Offer:
Win Piriform CCleaner Professional Giveaway (10 x Full Licenses) support by Group Buy SEO Tools http://www.bestseotools.cc https://www.piriform.com/ccleaner Mention this giveaway part on your blog, and send us link at doogeetop@gmail.com, you can a chance get free Piriform CCleaner Professional V5.30 license.
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SEO Tips For Optimizing Your Local Google My Business Page 2017

The success of every online business depends on the marketing methods adopted to win businesses to it. Business owners know that marketing online is important and invest a lot of resources to embark on marketing campaigns. The common strategy adopted by many is to set up a few social media accounts and a create website for their business. Website does a lot for every business but the website is useless if people cannot find it. To get people to find your business, you have to get your business available where people are and then they can easily find it. That is in Google.
Google accounts for about 70% of online searches are conducted via Google, and one out of every five of those searches is regarding a business or place. That’s where Google My Business comes in. It’s a service that allows the physical location of your business to be found on Google Maps, letting customers track you down more easily. If you don’t have your business listed on Google My Business, you need to put this on the top of your “to do” list immediately. It’s one of the best things you can do to expand your customer base and get easily found by those who are searching for business to serve their needs.

Also read: SEO -  3 Important SEO Considerations Good for E-Commerce Websites
What Are the Benefits of Google My Business?

It Serves as an Easy-to-Reach Directory
Gone are the days when people reached for a phone book if they needed a specific service. Google My Business serves today’s directory, especially for local businesses. Even if you don’t have a website, customers can search for your category (e.g. plumber, bakery, or photographer) and see a list of local businesses in that field.

You’re Easier to Find
When your business is listed with Google Maps, your exact address and location is given to customers. They don’t have to wade through the “contact us” section of a website or click through your Facebook profile to find out where you are. If customers are searching using their mobile device, Google Maps includes GPS navigation, providing turn-by-turn directions to your door.

Also read: 20 Ways You Can Reduce Your Website Bounce Rate

It’s Free Advertising
Being listed in Google maps provides free advertising for your business. Today’s search resuls also provide info on some businesses as found in Google maps. Free advertising is what you get with Google My Business. Even if your small business does have a budget for advertising, you can still take advantages everything you can and advertise to customers in your area for no charge. Google My Business offers this great benefit.

How to Use Google My Business Optimally

Nowadays, an optimized Google My Business profile & listing becomes more and more important for businesses as it allows you to increase your business exposure and search traffic. In this way, businesses can appear on queries that match their products/services in local search results.

Also read: Checklist Of SEO Best Practices That Will Drive Trafic To Your Website

Below you will find some tips to help you add value to your business listing.

1. Make sure your contact details are correct

Follow the Location Verification process It is very important to provide your physical address, your phone number, your website URL and your accurate business hours.

2. Add your Complete Business Info

In the “About” menu of your Google+ Page, you can add a tagline and an introduction with links and chosen keywords to your business which will become your meta-description. Try to make your “story” as compelling as possible to encourage CTR with features as sub headers, bullet points and short paragraphs. Don’t forget to keep it updated.

Also read:  How to build your website trust and credibility
3. Emphasize on the category

Categorize your business listing so as to make it easier for your customers to find you on the network, but also make your business stand out from the other pages of similar interests.

4. Perform regular updates on your content

Once a week you need to update your Google+ page with posts so as to help Google index your content faster. An easy way to do that is to also share the content that you publish on your other social media pages to your Google+ page but if you have time it would be even better to create unique content in Google+ and more oriented to Google+ communities.

Also read: Useful URL Structuring Tips That Will Help Higher Ranking

5. Add photos and videos to empower your message

Add photos to your Google+ page so as to show people your products/services and how your business looks like. These are the photos you can upload: A Profile Photo, A Logo Photo and a Cover Photo. Google+ also gives you the chance to add animated GIFs.

6. Optimize Your Posts

The first 45-50 characters of your Google+ posts should contain keywords as they become that post’ page titles in Google’s search results. Post regularly, include famous hashtags and try to accompany your posts with photos, industry news, events in town, employee or sales announcements or posts that answer questions that customers have set. Also don’t hesitate to add videos with keywords.

Also read:  7 SEO Tips That Will Help Your Website Rankings, Yet Are Not Often Talked About

7. Claim Your Page’s Custom URL

If you have set up your Google+ page for over than 30 days and you’ve got a profile photo and more than 10 followers, you can claim a custom URL that matches your brand. This custom URL will be much easier discovered and shared. 

8. Build Your Page’s ‘Link’ Section

Every Google+ page gives you the opportunity to add links essential to your business in the ‘Links’ section. You could add a link to your website, your blog, your social media pages or any page you want to drive traffic to and from.

9. Link Your Website to Your Google+ Page

You will have to verify your website in the Search Console. Then, link your Google+ page to your website via Google+ Settings and allow your Google+ page to appear in the right side of search results and provide an inbound link to your website. Add also a Google+ badge on your Website to show people that you also have a social presence there. Finally, don’t forget to also implement rel publisher to link google+ page with the website (a webmaster is required) and select the feature in the page “link my website”. Format of the request for rel publisher:

Add in every page inside the head of the website

<link href=” g+ page URL” rel=”publisher”/>

10. Engage with others

Start adding people relevant to your business to your circles and then the majority of them will add you as well. Adding people to your circles, following and interacting with others in your industry will give your business page more exposure and trigger the sharing of your posts. Also do not neglect to join Google Plus communities (they are like Facebook Groups, Online Forums etc.) related to your location and interests. Make comments; participate in relevant discussions and hangouts.

11. Measure your actions

Now that you have had your Google+ listing and business page set up and optimized, you need to track your Google+ success. Check your Google My Business Insights and Google Analytics for traffic from your Google+ Page, behavior data and control if any of your posts resulted in conversions.

Final Words

To be able to optimally use your Google My Business page to the full benefit of your business, remember to implement the following as you optimize your page:.

Use Keywords
Filling out the keywords and category section of your profile may be the most important step. Write a product description or a description of your business that’s appealing and describes what you do. However, don’t overdo it on the keywords, as that could actually cause your ranking to decrease.

Utilize Images and Videos
A business that is listed on Google My Business is allowed to add up to 10 images and five videos at no charge. Again, this is free advertising, so make the most of it! Include pictures of the outside of your establishment so visitors know exactly what they’re looking for when trying to find you.

Create a Google My Business Page for Every Location
If your business has multiple locations, creating one overall Google My Business listing isn’t going to do the job. Have a different listing for each location with its specific address and phone number. If your business serves multiple cities, create a single page and list those multiple cities in your description.

Encourage Customer Reviews
If you have satisfied customers, ask them to share their experiences and rate your services on Google My Business. It seems simple, but a better rating truly will attract more customers in a big way. Make sure you have genuine reviews, though. If you have reviews that Google thinks aren’t authentic, or it appears that you’re simply soliciting reviews for a higher rating, your listing could actually be pushed down.Special Offer:
Win Piriform CCleaner Professional Giveaway (10 x Full Licenses) support by Group Buy SEO Tools http://www.bestseotools.cc https://www.piriform.com/ccleaner Mention this giveaway part on your blog, and send us link at doogeetop@gmail.com, you can a chance get free Piriform CCleaner Professional V5.30 license.
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Thursday, 1 June 2017

Use a free template inside of WordPress

Use a free template inside of WordPress

Once you’re ready for a “full site” we make installing and configuring WordPress extremely easy.  You can install everything from inside of cPanel and we also offer many professional templates for free:

 All of these features are also available to our Resellers who wish to offer these to their end-users.  I know the free premium WordPress templates can be used as a huge selling point to potential clients!Related:Group Buy SEO Tools

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Astoria Launches New Pay-Per-Call Solution for Advertisers

With the roll out of Astoria Company’s Pay Per Call one stop shop, Advertisers and Publishers can stop looking for the right place to spend their advertising dollars because PayPerCallMarketing.com is a certified home run.
Scott Thompson, CEO stated, “My decades of experience in online advertising has shown me that there is no one size fits all marketing model for every campaign. PayPerCallMarketing.com gives Advertisers and Publishers numerous options and filters, allowing them to target their ideal audience with pinpoint precision. Our call tracking technology measures ROI with Individual Number Tracking or Dynamic Number Assignment. We wanted to create one place where Advertisers and Publishers could handle all of their Pay Per Call needs, we achieved that with PayPerCallMarketing.com. ”
Astoria’s Pay Per Call platform gives advertisers a wealth of targeting and tracking tools designed to make campaigns that scale. First, all calls are filtered through our IVR system in order to properly handle each individual call. This filtering helps differentiate between a sales or support call, helps geo-target, identifies mobile callers and offers SMS opt-in, and sets pricing and routing based on media channel (search, banner, mobile etc). The platform lets the Advertisers set call quality pricing guidelines so that the price you pay for calls is based on the quality of the call.
Publishers will be glad to see the comprehensive reporting and analytics interface. Here you can customize reports, see graphical representations of data, and download all information in a csv.file or using transactions download (REST API) for import and viewing through another dashboard or reporting tool. Publishers will also love to hear that online integration is a breeze with Astoria’s web integration code, ensuring Publishers receive proper commissions for calls.
The platform also offers Individual Number Tracking or Dynamic Number Assignment to better suit each unique campaign. Individual Number Tracking is ideal for high traffic, high cost keywords and ad groups. It allows you to instantly activate phone number and include promo numbers in search and ad copy. Dynamic Number Assignment is ideal for larger Pay-Per-Click keyword portfolios. Here phone number are auto assigned to an individual search engine, keyword, and match type combination. You can also track call-based revenue generated by organic (SEO) traffic as well as paid search.
Astoria Company has multiple ways of preventing fraud including all quality pricing, payout reversal, repeat caller detection, call recording, and the options to suspend Publishers and individual call promotion shut downs. These fraud prevention measures further solidify Astoria Company as the beacon of trust and integrity in Pay Per Call advertising.
Astoria owns a proprietary lead exchange platform for many B2C verticals which process over 50 million web and mobile leads per month as well as 200+ pay per call lead generation campaigns. In addition, Astoria powers websites for Domain Investors who care about maximizing profits and creating a successful online presence, going way beyond traditionally parked domains. Coming soon will be the launch of DomainParking.com which is intended to disrupt and redefine the very definition of domain parking. Astoria Company was recently recognized as one of The Top 50 Most Admired Companies of the Year by the Silicon Review.
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Apple Funds Corning With an Additional $250 Million For Next-Gen Glass Development

Apple will be awarding Corning an additional $250 million from its Advanced Manufacturing Fund. This will be on top of the $200 million fund...